$5 flat rate ground shipping. FREE over $50 (U.S. only)

0

Your Cart is Empty

October 15, 2018

Architect Jonathan Marvel works to rebuild roofs in Puerto Rico following the devastation caused by Hurricane Maria. Photo by Ian Allen.

 

The American Institute of Architects (AIA) runs an annual Film Challenge, which highlights architects who are taking action to bring architectural solutions to communities. This year, the film produced takes a look at resiliency efforts in Puerto Rico following the devastation caused by Hurricane Maria in 2017. The hurricane left much of the island without power for upwards of 6 months, and homes in the most populated area of the island, Caño Martín Peña, were destroyed and left without roofs. Several architects saw the need for their expertise in the recovery efforts. They worked with “local community and civic leaders to install solar panel hubs in the Caño Martín Peña neighborhood and design and build hurricane-wind resistant roofs,” in order to prevent similar suffering in the future.

 

Caño Martín Peña: A Blueprint for Better from American Institute of Architects on Vimeo.

The AIA’s annual Film Challenge is a part of their national public awareness campaign, Blueprint for Better, which highlights the role of architects and architecture in communities. Through this campaign, the AIA participates in many film festival screening events to showcase the films it produces, including the short documentary film on resiliency efforts in Puerto Rico. Caitlin Reagan, Senior Manager of Public affairs for the AIA, wanted to find a way for viewers of the documentary to walk away feeling a connection to the Blueprint for Better mission. So they turned to LuminAID.

“We wanted to provide a tchotchke that was more meaningful than a stress ball or a pen.”

The AIA ordered custom-printed LuminAID lights that featured their logo and website URL.

The lanterns tied in perfectly with the premise of the film, especially given LuminAID’s own response to the devastation caused by Hurricane Maria. As Reagan herself put it:

Screening a film in front of an audience is powerful, but sending the viewers home with a cool item that displays a call-to-action really helps you expand the conversation and the engagement into something meaningful. It was our hope that people felt the emotion and impact from the story in our film, but then later, after the screening, reflected on the premise of the film when they used the lantern in their own weather emergency or perhaps a camping trip.


By gifting an item that meant something more and connected to their mission, the AIA was able to extend the conversation of their event well beyond the screening itself. The LuminAID solar lanterns allowed the organization to stand out at crowded festivals and gave their viewers a way to engage with their story on a deeper level.

If you’re interested in learning more about the AIA’s Blueprint for Better campaign, please visit blueprintforbetter.org.



Want to extend the conversation of your next event with custom printed LuminAID lights?



Also in News

Shining a Light on Literacy: LuminAID Teams Up with buildOn
Shining a Light on Literacy: LuminAID Teams Up with buildOn

November 16, 2018

This holiday season, LuminAID is partnering with buildOn to bring light to women around the world working to improve their circumstances through literacy. When you purchase a Special Edition Give Light, Get Light Package, you'll sponsor a light for buildOn's Adult Literacy Program.

Read More
Solar Light and Power After the Storm: Mercy Corps Responds to Hurricane Florence
Solar Light and Power After the Storm: Mercy Corps Responds to Hurricane Florence

October 29, 2018

LuminAID worked with international humanitarian organization, Mercy Corps, to raise funds for and distribute 1,300 PackLite Hero 2-in-1 Superchargers<...
Read More
Corporate Gifts that Give Back
Corporate Gifts that Give Back

October 24, 2018

More and more companies are including philanthropic elements to their business as a way to give back to those in need. Whether it’s donating proceeds to a specific organization, or a buy-one-give-one model, these companies are a great place to start when thinking about Corporate gifts or giveaways. Some of them even offer the option to customize the product, helping customers associate your brand with your work to do good.
Read More