The Dyrt teams up with LuminAID and LifeStraw to reward campers and solve online search for Florida campgrounds.
PORTLAND, OR (May 24, 2016) – The Dyrt has launched a new website that will soon become the nation’s leading campground search tool driven by crowdsourced photos, videos and reviews of nearly every campground in America. The Dyrt is leveraging gamification with its $100,000 Great Camping Giveaway to become the go-to source for finding the right campground to fit your needs, solving the online search pain for the 40 million Americans who struggle to find a campground online.
Last summer, husband and wife team Kevin Long and Sarah Smith, conducted a small 45-day beta launch that generated more than two thousand campground photos and videos with almost no promotion, far exceeding initial expectations. Smith, co-founder and VP of product and community for The Dyrt, is an avid camper and no stranger to the challenges of researching campgrounds. “I was beyond frustrated with the experience of finding a campsite online, so we set out to build a robust campground database and found a way that will quickly make The Dyrt the number one resource for campsite reviews, photos and videos,” says Smith. “You wouldn’t book a hotel without checking out a review or photo, a campground should be no different.”
The Dyrt is “gamifying” its inaugural summer with a four-month $100,000 Great Camping Giveaway in which users at the state level earn points and win prizes for posting useful campground content and reviews. “The Dyrt encourages all campers to get involved, rewards users for reviewing campgrounds, and in the end, makes finding campsites online easier for everyone,” says Kevin Long, co-founder and CEO of The Dyrt. “The game creates incentive to submit reviews, but also a fun and competitive way for users to journal their camping adventures.”
LuminAID and LifeStraw, Florida brand partners and outdoor innovators, recognize the struggle felt by campers. They, along with other outdoor brands, have teamed up with The Dyrt to give away thousands of quality outdoor goods and aid in the improvement of camping search. “We are excited to partner with The Dyrt and participate in a program set up to revolutionize the way campers search for their next adventure,” says Daphna Gall, sales and operations manager at LuminAID. “Florida’s many beautiful parks and campgrounds foster the outdoor lifestyle, resulting in a great population of outdoor enthusiasts that can benefit from LuminAID and LifeStraw products.”
The Dyrt features a real-time Florida leaderboard and will reward ten high-ranking reviewers who contribute and share the most useful campground reviews and content in the months of June, July, August, and September. The Dyrt also features a national leaderboard that recognizes The Dyrt super campers that lead the charge in generating useful campground content.
Stay tuned for promoted Florida camping content from the leaderboard winners and expert camping tips from The Dyrt.
About The Dyrt:
The Dyrt provides a modern approach to the camping experience, taking the pain out of looking for campgrounds online by crowdsourcing videos, photos and reviews from fellow campers. Last year, The Dyrt team won a coveted spot in the 2015 Telluride Venture Accelerator Program for early-stage ventures focused on the outdoors. Shortly after, the founders tested and proved The Dyrt concept with a beta site and game that far exceeded initial expectations. The Dyrt has since brought together a talented team to create the all-new platform and game. For the 2016 launch, The Dyrt has partnered with 25 outdoor brands for the $100,000 Great Camping Giveaway, and is leveraging the game to make The Dyrt the number one camping search tool available. For more information, visit thedyrt.com.
Media Contact:
Casey Raymer, Hayter Communications. casey@hayterpr.com. 360-313-7070 x5.
About LuminAID:
When we think of our most basic human needs, we often think of food, water and shelter. But when architecture graduate students Anna Stork and Andrea Sreshta were asked to design a product to assist post-earthquake relief efforts in Haiti, they considered the dangerous conditions at night in the tent cities and turned their attention to another critical need: light. They designed the LuminAID light to be easily distributed in time of need by packing and shipping flat. To date, through partnerships with NGO’s and relief organizations, LuminAID has assisted thousands of women and children by providing access to light in dangerous situations. Through the Give Light, Get Light program, customers can purchase a special LuminAID light for themselves and sponsor another one to help make light more accessible and sustainable for all. For more information, visit www.luminaid.com.
About LifeStraw:
LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. It’s manufactured by Vestergaard, an international company dedicated to improving the health and quality of life for people globally, many of whom live in developing countries. The first LifeStraw water filter was introduced in 2005 for public health use in developing countries. Since then, the LifeStraw brand has expanded to include water filters and purifiers for use in households, clinics, schools and for outdoor sports and recreation. LifeStraw is sold in Europe through distributor WaterNLife and can be purchased in retail stores or online at www.lifestraw.com.
